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Look at Me! Look at Me!

Why playwright self-promotion is so important

So you're a writer. Conventional wisdom says you're the quiet type and you often keep to yourself. You could never go out into public and purposely bring attention to yourself.

But let's face it. We're in an age when everyone out there is begging for our attention, hoping we'll check out their Facebook page, join their Twitter feed, read their blog, subscribe to their YouTube channel, look at their adorable cat pictures, look at their weird cat pictures... It goes on and on and on.

And I have to say, if you're not joining the chorus, then you're going to have a hard time helping people to discover your work. Self-promotion is vital. In an article for the book, Confessions of Shameless Self-Promoters, author and speaker Larry James says it best:

"Do something everyday to promote your books and yourself! ...Why self-promote? To make sure everyone remembers you."

And that's what you really want to have happen. When that play director in Houston is planning the upcoming season, you want her to remember you. When the drama teacher in Spokane is wondering what might be a good show for his students this fall, you want him to remember that title—your title—that he stumbled upon in a web search one day.

If you're not putting your name and your titles out there, there may be few who will. And, after all, you're the best representative for your own work. So get out there and toot your horn. Help them find you and remember you.

(This is the first in a series on self-promotion. Check back for more on this subject coming soon!)

Keywords:  advertising   attention   campaign   marketing   networking   playwrights   promote   self-promotion   writers   writing